Organize, Organize, Organize is Key Lesson in 2020 Advocate Academy
The 2020 Advocate Academy Graduates
This year, Norte strengthened its partnership with Groundwork Center and jointly delivered curriculum to 15 participants for the 2020 Advocate Academy. I was joined by Groundwork’s Policy Specialist Jim Bruckbauer to co-vacillated the six-week Pro Walk/Pro Bike training program. This year’s participants brought with them a wide variety of experience in community planning, group organization, and campaigning. The insights of a nurse union leader, housing advocate, public transit planner, and many others added valuable depth to discussions and team projects.
Above: Policy specialist Jim Bruckbauer of Groundwork Center describes working with state institutions like Michigan Department of Transportation.
The Advocate Academy focused on the need to organize, and to revisit and feed the organizing process continually. This effort is necessary whether a campaign is working on improving a single corner in your neighborhood or undertaking a community-wide policy change. Eight broad steps for an advocacy campaign framed the training, and the measures in the graphic below were expanded upon and refined each week. Ultimately, we recognized that these aren’t steps to follow one by one in sequential order, but are interconnected measures feeding into one another through the ups and downs of any meaningful campaign.
Organize Your Advocacy
Although my advocacy dreams involve housing and a totally different community (Petoskey), I learned so much about what it means to advocate for a community and its needs. I now notice areas in my community that could use attention when it comes to Pro Walk/Pro Bike.
– Julia Johnson
In the end, four teams presented their case for four different initiatives.
- Walk the Heights organized around promoting Traverse City’s Traverse Heights Neighborhood as a walk first neighborhood.
- Safe Passage galvanized around the announcement of TCAPS Montessori moving to Franke Rd. to call for improved access at the Silver Lake, Franke Rd. and Silver Dr. intersection.
- Street Defenders zeroed in on the inadequacies of the City of Traverse City’s newly drafted, yet to be implemented, Street Design Manual.
- Midblockers recognized the success of mid-block crossings on Traverse City’s 8th Street and drafted a campaign to create a policy requiring more mid-block crosswalks beginning with Hall St. and 14th Street.
CRAFTING THE MESSAGE
As in previous years, we devoted considerable time to crafting personal and team messages. This effort is important because the art of persuasive storytelling goes beyond having the facts on your side. Persuasion is a practice, and advocacy is, in large part, figuring out how to persuade a decision-maker to do something in the public’s interest that they’d otherwise wish not to do or not do in the time-frame desired. We can have the best goals and the smartest strategies, but they are likely to fall flat if the delivery isn’t crafted in a way for the intended audience to absorb it. This is all part of finding your voice and learning that language matters.
As we did last year, we borrowed from the author Daniel Pink’s To Sell is Human and kicked off the first week with a homework assignment to write a personal Pixar Pitch. This lesson accentuates the heroic story we all face, and as citizen advocates step into as we step into leadership roles. Plus, it’s fun!
Once upon a time, there was a kindergartener named Maya. Every day, she walked to school with her mom or dad and her baby sister. One day, they built a new school farther away and across two scary, dangerous, busy roads. Because of that, she couldn’t walk anymore. Because of that, she had to climb into a car every morning instead of getting fresh air, exercise, and a chance to greet her neighbors. Until finally, safer road crossings became a reality, and she could ride her bike to school (by the time she was in 7th grade).
-Kate Hofmann, team Safe Passage
What’s your heroic tale?
The 2020 Advocate Academy’s last session was on the eve of Michigan’s stay home order. The world has undoubtedly changed in that short time, and yet the importance of informed and poignant advocacy remains vital. We wish all of the graduates continued success. Norte is here to help. Thank you.
SPECIAL THANK YOU
This year’s Advocate Academy was presented in partnership with Groundwork Center for Resilient Communities and was made possible through the generous financial support by the Grand Traverse Regional Community Foundation.