Action and Imagination to do Better

2020 Holiday Lights in Traverse City Michigan

Norte is committed to continued hard work, persistence, and engagement to find solutions.

As I reflect on 2020 and look towards the new year, I’m reminded that our gorgeous corner of the world—Northern Michigan—isn’t immune to ongoing global challenges. 2020 made that abundantly clear.

Before the pandemic, the crises of climate change, inequality, racism, health were ever-present. These will only persist without action and imagination.

Action and imagination to do better. With haste. Not tomorrow. Today. We can no longer wait for the right time or proceed with business as usual.

Norte is committed to this hard work, persistence, and engagement. We act for better health, connections, and solutions and imagine a time when we have access and opportunity for everyone.

In 2021, Norte will press on with this sense of urgency. Right now. Everyday.

Notwithstanding an impactful year of new riders, happy and active families, and loads of smiles, we’re not satisfied. And we’re enthusiastic about doing more today.

This is our undertaking—our fight.

Will you join us? Make a donation today, and let’s press on for a bright, healthy future together.

From our family here at Norte to yours, Happy New Year.

In health and hope,

P.S. The easiest way to join Norte with a donation is to text “ORANGE” to 44321 or donate online. We appreciate your support.  

Photo: Kaischa Smith


Happy. Healthy. Strong.