Norte Welcomes Aaron Selbig to the Team

Selbig brings decades of journalism and organizational experience to Norte’s communications efforts. 

Traverse City, MI. Norte has hired Aaron Selbig to fill their systems and communications coordinator position. His experience as a print and radio journalist, and his enthusiasm for cycling and walking, will support Norte’s mission of building happy, healthy, strong communities. Selbig has worked for more than 20 years in radio, newspapers, and magazines and brings proven skills in managing nonprofit operations.

“I am beyond excited to join Team Orange,” said Selbig. “As an avid cyclist, runner and hiker, I have always been a huge fan of the important advocacy work that Norte has done in our community. In addition, the programs Norte offers for young riders are crucial to building healthy futures for our kids. These are passionate people, and I am honored to be working with them and working to serve our community.”

Selbig most recently served as managing editor for Interlochen Public Radio. He helped the newsroom win numerous awards and achieved its goal of being a leading news voice for Northern Michigan. Previously, Selbig worked in radio and print in Alaska. He began his career as a reporter for the Anchorage Press and as host of “The Aaron Selbig Show.” He has won three Edward R. Murrow awards for his work in news and podcasting and a Liberty Award from the American Civil Liberties Union.

“We’re thrilled to have Aaron join the team,” said Gary Howe, Advocacy and Communications Director at Norte. “We have a compelling story to tell here, and every day we’re changing lives. That story is told not only through traditional narratives, which Aaron is certainly effective at but also by pulling stories from the data our programs generate.”

The nonprofit has steadily grown since forming in 2015. This year, Norte will more than double the number of kids served, from 2,400 in 2020 to over 5,000 in 2021, through their education, encouragement, and direct service programming. This past spring, the Northern Michigan Regional Mountain Biking program represented 63 different schools from Leelanau to Emmet County.




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