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Where’s your passion taking you today?

If Norte were a house, it would be a welcoming and cozy one, filled with friends like you. There’d be some high energy in the place with lots of bikes lying around. Staff and volunteers, parents and coaches — and many children — would be running around, laughing, and riding bikes. It’d be a blast.

One of the foundations of that very orange house would be Norte’s Business Champions. Today, we want to shine the spotlight on the Wall of Champions. These businesses make northern Michigan a happier, healthier, and stronger community every day. They also support many organizations like Norte. They do so because they share our values and vision.

With their support of walking and rolling, Business Champions help make northern Michigan a desirable place to live. Norte can thrive, grow, and help more people stay active with their steadfast support.

Business Champions lead with initiatives they feel passionate about. 

One example is Einstein Cycles. They recently helped us buy 30 brand new, bright orange balance bikes. They raised their hands to help because they know starting early is the best way to keep young people healthy and active for life.

Another is Revision Legal, a new Superstar Business Champion. They came on board to support Bikes for All, a program that kicks off again in May. In addition, they led the way in helping Norte add the super slick Odyssey to our adaptive bike fleet.

The latest example is Frontier Computer Corporation. It’s part of Frontier’s company culture to stay active and develop healthy habits. They’re also incredibly passionate about encouraging young women to take part. That’s why they recently stepped up to be the title sponsor for our More Girls on Bikes initiative.

“Our Business Champions come from every industry and are different sizes,” says Norte Donor Relations Specialist Wes Sovis. “But each recognizes the importance of investing in happy, healthy, and strong communities for their employees. I encourage you to support the businesses that support us. Norte wouldn’t be rolling without them.”

We highlight all Business Champions on our Wall of Champions. Please take a moment to review, and then seek them out and give them your business. Next, tell your friends and neighbors about them. And finally, when you visit them, let them know you appreciate their commitment to northern Michigan and Norte.


Norte’s Business Champion program recognizes business by level (Rad, Ace, Lux, Dynamo, Superstar, and Titan) and the number of years represented on the Wall of Champions. Learn more about the program and how it might fit your business: Business Champions

📷 Image Above by Wes Sovis. When he visited, team Frontier held an epic balance bike race you shouldn’t miss!


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