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A Fantastic Summer!

Want to ride with Norte in the Cherry Royale Parade? 

RSVP with us ➡️ Norte Rolls in the Cherry Royale


We’ll hit the pinnacle of summer with the National Cherry Festival in three weeks, and Team Orange is here for it. So sign us up for the rides, fried goods, and community spirit.

Norte helps kick off the week-long festival with an always epic race of thrills, spills, and bells — and lots of smiles. The Norte Kids Balance Bike Race may only last a blink of an eye, but the memories carry us through the rest of the year.

This year’s Balance Bike Race is Saturday, July 2, with registration beginning at 8 am and racing beginning at 9 am. And, of course, Norte Man will be there to help marshal the riders through the race course. So, if you can make it to only one bike race this year, this is the one to come to cheer for — cuteness and determination at their maximum.

This epic race is not the only way to connect with Norte during the Cherry Festival. We will also be helping relieve traffic congestion with our rockstar bike valet right in the center of the action. Knowing your bike will be secure, you can bike to the festival in confidence. Norte’s Bike Valet is open near the food court from noon–10 pm. If you’re interested in volunteering as a valet attendant, please let us know.

On Tuesday, July 5, at 9 am, we lead the ever popular Cherry Pie Bike Ride — a short, meandering, community ride designed for socializing and celebrating pie. Every rider in the pie ride receives a voucher for a free slice of pie from the Grand Traverse Pie Company.

And finally, join us for another roll as Norte rides in the festival’s ultimate parade — the Cherry Royale Parade, on Saturday, July 9, 2022. We will ride our bikes, wear our orange, and ding-ding our bells to the thousands of spectators who line the streets of downtown Traverse City. Norte’s presence in the parade is our opportunity to show the power of the bicycle — let’s #BikeThere!

If you’d like to join us in the parade, RSVP with us ➡️ Norte Rolls in the Cherry Royale ParadeAll ages welcome. Riders will earn a Norte bike bell and 20% off of Norte gear — New Bike There t-shirts are in!

Let’s do this! Four great ways to celebrate community with Norte during the National Cherry Festival. See you there!


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