Tally of Business Champion Benefits

Below  is our tally of all of the benefits in the Norte Business Champion program. Scroll down for short descriptions and let us know how we can help your business. And, visit the Wall of Champions to see all of our current business sponsors.

Are you ready to join the champions circle? Contact us today at hello@elgruponorte.org or 231-883-2404.


Business Champion Laurel

Champions get cool laurels—digital versions and a transparent printed decal—signifying their level (Rad to Titan) and the number of years they have supported the program at any level. The laurels are designed to work for the web, social, and print advertisements. All represent a strong commitment to Pro Walk/Pro Bike!

Title Program/Event Sponsorship

Top-level Champions can select a Norte core program or event to sponsor. We recognize title sponsors with their logo/link on all associated promotional material and corresponding pages at elgruponorte.org for their chosen program/event. We also mention them in event press releases and media opportunities as much as possible.

Summertime Slow Roll Sponsorship

Norte summertime, weekly community rides in Traverse City and Elk Rapids draw 50 to 100 people. Slow rolls are about getting out and enjoying community and neighbors in chit-chatty, very short and very slow, summery bicycle rides. Slow Roll Sponsors are listed on our website events page and are given a big shout out at the beginning of the ride.

Ad in El Periodico eNewsletter

Our very orange El Periodico eNewsletter goes out to a growing list of 4,000 subscribers twice a month. Logos of Top Champions appear prominently with links to their websites in each newsletter.

Jersey Sponsorship

Superstar and Dynamo Champions who make a three-year commitment get first right of refusal to display their logo on Norte’s very cool and very orange jersey!

Team Discounts

Families of Superstar and Dynamo Champion employees receive discounts on participation in Norte programs like the Bike Más Project and the Youth Mountain Bike Team.

Walk/Bike Wellness Plan

Norte can review your existing Pro Bike/ Pro Walk efforts, and recommend easy-to-implement policies and programs that will improve quality of life for your employees and our entire region. Walk/Bike Wellness Plans can be integrated into existing wellness plans or can stand on their own.

Customized Lunch and Learn

Lunch and Learns bring teams together to focus on solutions. Choose a Walk/Bike topic that is best for your team, and we’ll bring you an active and engaging one-hour program. For our popular Basic Bike Mechanic Skills Lunch and Learn, we roll in our mobile fix-it station and let participants turn a wrench. Other possible topics: how to include a walk in your commute, how to effectively petition your government for a sidewalk, or how to run errands on a bike! Norte loves working with Champions to craft Lunch and Learns perfect for their needs.

Exclusive Team Slow Roll

We can’t think of a better team building event than getting on bikes and slow rolling through the community. Norte excels at planning and guiding fun, slow-paced group bike rides. We’ll select a route in your chosen location that will keep riders of all skill levels safe, and provide everyone with a unique perspective on our community and its neighborhoods. Including employee families and key clients maximizes the power of positive energy and community locomotion. Ideal for an extended lunch break or for slowing rolling into a happy hour at your chosen destination, Slow Rolls are a ding and wave opportunity like no other.

Listing in Norte’s Annual Print Insert

Once a year, we go old school and run an insert in the local press that highlights our programs, tells Norte’s story, and gives our Business Champions the ink they deserve for blazing real change in the community every day.

Ad in Local Printed Media

There is power in the press, so we run an annual Champion Roll Call ad in local media to shower praise on Norte’s Business Champions.

Bicyclists Bike Friendly Business Support

The national League of American Bicyclists runs a Bicycle Friendly Business program to recognize bicycle-friendly businesses. Traverse City currently has just one business that meets the program’s qualifications, and we can do better than that! Norte can help put your business on the national map for bike friendliness by helping you complete the application, and shepherding it through the League’s process. Once Champions are certified, we celebrate the heck out of your efforts in Northern Michigan. Learn more at Bicycle Friendly Business certification here.

Listing in Norte’s Annual Report

When we reflect on our area’s Pro Walk/Pro Bike accomplishments in the Norte annual report, we heap mad praise on the Champions who make all the magic possible. Every Business Champion is listed in our Annual Report.  

Bike Parking Assessment

Norte wants to see Excellent Bike Parking—everywhere—so we provide free bike parking assessments to all businesses in our region. And for our Champions, we’ll really dig in! Let us give you specific recommendations on potential locations, bike-rack systems and other considerations. Find out more about the benefits of Excellent Bike Parking HERE.

Compañero! Invitations and Special Recognition

Once a year, all of our Champions gather at a cool location for food, drink, and fellowship in celebration of the Pro Walk/Pro Bike advancement they have made possible. As a Champion, you will be invited to this exclusive bash, and top Champions will receive special recognition.

The Champions Board

Every day, the Norte Clubhouse and Wheelhouse are hubs of activity for people who support Pro Walk/Pro Bike in our region. We want everyone to see who is a Champion on prominent signage in both Norte buildings. The Champions Board will display your business’s sticker. 

Wall of Champions 

Our virtual Wall of Champions online at elgruponorte.org promotes the logos of our Champions, with links back to their websites. Norte’s website gets a million hits a week and the affinity will help both of our websites score higher in SEO rankings.

Real-Life High Fives & Social Media Fist Bumps

We love heaping praise on Champions of happy, healthy, strong communities. As your business grows, succeeds and dives in to support Pro Walk/Pro Bike, we’ll be tooting horns your way. We are also likely to show up for high fives at any propitious moment!  

Reminder, the entire community is invited to use our bike shop, where they can fix, create, tweak, align, repair, maintain, and adjust bikes. New biking enthusiasts can learn about bike maintenance, and experienced riders will enjoy access to our great tool stash. Located at the Grand Traverse Civic Center, the Clubhouse and Wheelhouse are the hubs of the Norte community. 

If your business is ready to support Norte’s Business Champion program, please contact us today at hello@elgruponorte.org or 231-883-2404 to get started.

Titan Champion $5,000 +

Superstar Champion $5,000

 Dynamo Champion $2,500

Lux Champion $1,500

 Ace Champion $1,000

 Rad Champion $500