Our Story

Norte founders Ty and Johanna Schmidt believed that bicycles are much more than tangible things or toys. They saw bikes as powerful tools in promoting independence, freedom, confidence and stronger, better-connected communities. Whether it’s commuting to work year-round or riding to the library with their two boys, Carter and Jameson, bikes were a huge part of their family’s lives.

Ty grew up in Dauphin, Manitoba, while Johanna is a Leelanau County native. After graduating from the University of North Dakota and the University of Southern California, respectively, they met in Tucson, Arizona. They moved north to Traverse City in 2006 to be closer to Johanna’s family. The name Norte is a mashup of their time in Tucson and them coming back home to northern Michigan. 

Upon arriving in Traverse City, they began to notice things: insanely long car lines wrapping around neighborhood schools, hardly any kids walking to school, and even fewer kids biking. They decided to try to help fix these things.

They started inviting neighborhood families to drop their kids off at their house so they could bike with them to Eastern Elementary where their boys attended. Ty would lead the “bike train” in the morning and Johanna would pedal home with the group in the afternoon.

First, they had two or three kids join. Soon it was 6-8. Then it took off. Much more than just escorting, their train was very social. The kids talked. They chatted. Minecraft. Recess heroics. Weekend happenings. And it was a lot of FUN.

Ty and Johanna also committed to making every bike train trip a teaching moment. They would take the time to teach the students about riding safely, intelligently, and predictably while they pedaled to school. A light bulb went off. They wondered, “What if this could help happen at all of Traverse City’s neighborhood schools?”

Ty and Johanna reached out to some friends and talked them into forming their own trains and that’s how Norte—Northern Michigan’s bike-centric, youth-focused advocacy organization—was born. 

Today, Norte has grown to become much more than just kids pedaling to school in Traverse City. From Pro Walk/Pro Bike advocacy to a youth leadership council to active-for-life educational programs to community services like kids’ bike libraries and community bike shops, Norte is transforming the culture of health in Northern Michigan by developing happy, healthy, ready-to-learn kids and building stronger, better connected and more walk/bike communities by empowering the young and young at heart.